Comparison
vsSales NavigatorAndoxa vs Sales Navigator: beyond LinkedIn
Sales Navigator is unbeatable for finding decision-makers on LinkedIn. But your local customers, shops, contractors, SMBs, aren't there. Andoxa goes and finds them where LinkedIn doesn't look, and gives you the direct contact.
Sales Navigator taps LinkedIn data to target professionals and decision-makers on the network. Andoxa searches the live web, including the whole local economy that's absent from LinkedIn, and delivers enriched direct contacts. The right choice depends on whether your customers are on LinkedIn, or not.
The comparison, criterion by criterion.
| Criterion | | Sales Navigator |
|---|---|---|
| Approach | Real-time web search, in natural language | Filtered search of the LinkedIn database |
| Ideal target | Local businesses, SMBs, contractors | Executives and decision-makers on LinkedIn |
| Local business coverage | Core of the product | Barely present (few local businesses on LinkedIn) |
| LinkedIn data (executives, decision-makers, large accounts) | Not LinkedIn-specialized | The reference |
| Local sources (Google Maps, business registries, reviews) | Native | Not used |
| Direct contact details (email, phone) | Verified emails included | None, LinkedIn profile only, third-party tool required |
| Local signal targeting (rating, no website, new registration) | Native | |
| Intent signals (job change, growth) | Some signals via the web | Rich, LinkedIn-based |
| Natural-language search | Describe your target in one sentence | Advanced filters to configure |
| Prospecting beyond LinkedIn | The entire web | Limited to LinkedIn |
| Data compliance | By design | LinkedIn framework |
| Best for | Selling to local businesses, with direct contacts | Selling to decision-makers on LinkedIn |
Sales Navigator is a great choice if…
You sell to executives, leaders or decision-makers at structured companies who are actively present on LinkedIn. You want to tap the network's signals (job changes, team growth, shared connections) and LinkedIn's advanced filters. For prospecting the “LinkedIn-visible” B2B world, it's a reference, and Andoxa isn't trying to replace that.
Andoxa is built for you if…
Your customers are local businesses, contractors, shops or SMBs, the ones without an active LinkedIn presence. You want to find them where LinkedIn doesn't look, and above all get a direct contact (verified email), not just a profile. You want to target by local signal (Google rating, no website, recent registration) and rely on public business sources.
It all comes down to one thing: are your customers on LinkedIn?
Sales Navigator is powerful, but it only sees the LinkedIn world. If your customers are executives at large companies, perfect. But the local economy, the restaurant, the salon, the contractor, the small business, is barely on LinkedIn. For those prospects, Sales Nav is blind, and even when it finds someone, it won't give you their email. Andoxa exists for that blind spot: finding the invisible local business, and delivering the direct contact to reach it.
